Dynamic pricing should also be applied in BtoB business
Prices are usually fixed in the BtoB area of business. Of course, fixed pricing in the form of long-term contracts is appropriate if the main [...]
The founder of Accountor, Asko Schrey, appointed chairman of the board
We are happy to announce that Asko Schrey, founder of Accountor and partner at Priceff, has been appointed the new chairman of the board! Asko [...]
Will the coronavirus pandemic accelerate the breakthrough in dynamic pricing?
Dynamic pricing is not a new invention. Its birth dates back to the late 1970s, when the regulation of airline pricing was abolished. It has [...]
Finlayson uses Priceff’s Shopify plug-in!
Finlayson is a traditional Finnish design house, known for their Moomin and Tom of Finland apparel. Finlayson now uses auto-dynamic pricing in their web store. [...]
Webinaari dynaamisen hinnoittelun hyödyntämisestä B2B-myynnissä 31.03.
Toivotamme kaikki lämpimästi tervetulleeksi meidän järjestämäämme webinaariin 31.03! Webinaarin teemana on dynaamisen hinnoittelun hyödyntäminen B2B-myynnissä. Webinaarin pääesiintyjänä toimii JCDecaux'n Jenni Heinonen, joka kertoo kuinka autodynaaminen [...]
Priceff partners with leading northern Baltic Sea ferry operator Viking Line
Priceff and Viking Line have initiated commercial cooperation. Viking Line is a leading ferry operator on the northern Baltic Sea. The company operates a fleet of [...]
Our autodynamic pricing engine featured in the Finnish media!
Priceff and autodynamic pricing continues to interest the Finnish media. Our CEO, Tiina Laisi-Puheloinen, was interviewed for the Finnish newspaper, Bensiiniuutiset. The newspaper concentrates on [...]
How businesses can inform customers about constantly changing prices
Do you know the feeling when you go to the supermarket after a long and exhausting day at work? If you live in Finland, you [...]
Perceived fairness of dynamic pricing improves customer satisfaction
Kotipizza has tried out dynamic pricing with home deliveries in a cooperation with Priceff since May 2019. Perceived fairness of dynamic pricing improved customer satisfaction. [...]
How does consumer behavior change once dynamic pricing becomes common?
You’ve been looking at those expensive shoes from your favorite brand for a while. Unfortunately, the price has been too expensive for you, so you’ve [...]