Customers using Priceff’s dynamic pricing
Food home delivery
+6% increase in revenue
+10% increase in transaction volume
Van rental
+20% increase in revenue and conversion
+21% increase in rental volume
Sports court reservation
Demand during peak and off-peak hours balanced
Increased utilization rate and revenue
Food waste
+12% revenue increase per offer
-14% decrease in food waste
Benefits of dynamic pricing
Great results
Inventory turnover increased:
“Dynamic pricing allows us to improve long-tail inventory sales and accelerate inventory turnover.”
Veli-Pekka Matilainen,
Sales Director, WSOY
Revenue increased:
“Our revenue from home deliveries increased by 19%.”
Johanna Kuosmanen,
Digital and customer experience director, Kotipizza Group Oyj
New perspectives:
“In order to improve the working capital cycle, it is important that pricing can be adjusted according to demand.”
Jukka-Pekka Uuskoski,
Senior Vice President, Business Development at YIT
Food waste reduced:
“Thrilled to see an additional 14% reduction in food waste!”
Aku-Jaakko Saukkonen,
COO, ResQ Club
Priceff’s dynamic pricing is a hattrick:
“Customers receive better service, restaurants increase their sales and food waste is reduced.”
Pasi Rajala & Marko Taavitsainen,
Kotipizza Entrepreneurs
Harvard Business School Working Paper
Dynamic Pricing and Demand Volatility:
Evidence from Restaurant Food Delivery
Evidence from Restaurant Food Delivery
Priceff’s mathematician Dennis Svartbäck and CRO Anders Ekholm have researched dynamic pricing of restaurant food home deliveries together with Harvard Business School Assistant Professor Alexander MacKay. They find that:
- within-week transaction volatility decreased by 10%
- demand shifted from high-demand periods to low-demand periods
- transactions increased by 10 %
- revenues increased by 6 %
