Dynamic pricing provides flexibility and efficiency
The growth of Cityvarasto’s small warehouses in recent years has been very rapid, and the company has 59 small warehouse branches throughout Finland, with about 11,000 small warehouses of different sizes. It is not possible to manually monitor and optimize pricing continuously.
“We have had simple dynamic pricing in place for a few years, but we wanted to automate and take dynamic pricing further, as well as free up resources for strategic pricing and design. The Finnish company Priceff Oy was selected as our partner,” says Sales and Marketing Director Paula Nordgren.
The rental prices of warehouses are based on demand and supply. Dynamic pricing offers a win-win situation for both customers and the company. “We can offer our customers warehouses at very low prices from full branches, during quiet times, and during peak seasons in full branches we can optimize revenues,” continues Paula Nordgren.
“Dynamic pricing is often considered suitable only for one-off products or services. However, this is not the whole truth, and dynamic pricing provides a significant competitive advantage in longer-term, monthly-based business,” says Priceff CEO Heikki Lummaa.
“Cityvarasto subsidiary Pakuovelle.com has been dynamically pricing its vans for over a year with excellent results, and now it is great to expand the use of our service within the same group,” adds Heikki Lummaa.
Cityvarasto Oyj is a nationwide small warehouse company with 59 branches in the largest cities throughout Finland. Global trends such as urbanization, the reduction of housing and storage space, and the increased need for space for possessions create demand for small storages.
In addition, Cityvarasto Group includes Pakuovelle.com Oy, which rents out vans, and Suomen Opiskelijamuutot Oy, which provides moving services.
For more information:
Paula Nordgren/Cityvarasto Oyj, +358 50 350923
Heikki Lummaa/Priceff Oy, +358 400 626893
Fantastically translated by OpenAi ChatGPT