About Priceff

We’re changing the way companies price their capacity and inventory

Priceff is a Helsinki-based company committed to changing the way capacity and inventory are priced. If you feel that your pricing is always a bit off, following competitor’s prices is hard and time-consuming, or your capacity is unutilized while costs are still running, we can help you.

We provide a world-class SaaS solution using tailor made algorithms and machine learning to automate your pricing dynamically, so that you can focus more on your core business!

A better way to price your services to increase profitability and decrease resource waste

Pricing is often based on gut-feeling, previous prices, competitors prices, round discounts, and so on. The problem? This way of pricing isn’t the most efficient, no matter how much you try to optimize it.

As a result, money and resources are wasted.

There is, however, a better way to price your services. Priceff lets you automate your pricing with zero effort. Our customers spend less time thinking about pricing, and more time making business!

Short history of Priceff

Like many good stories, this one starts with a “heureka”

More than 15 years ago, Priceff’s co-founder Anders Ekholm noticed that it is complicated to predict the future demand; the factors are hard to identify in the first place and they tend to change over time. This means that the factors that would have predicted the demand at some point, often perform poorly when applied at another time.

In addition, Anders had worked with and studied stock markets for years, which made him have a “heureka” moment; why don’t we just forget predicting the future and apply the stock market pricing mechanisms, where the price is based on current demand, to everyday life? Anders then went on to develop a pricing algorithm that does not need to predict the demand but is based on the demand itself. Priceff saw the light in 2016.

The actual development of Priceff as a company started when Tiina Laisi-Puheloinen joined in 2018 and started building a solid team, strategy and processes. She has worked in many roles so far: Chairwoman, CEO and CCO to name a few :). Dynamic pricing of our first major long-term customer Kotipizza started in 2019. We were somewhat hit by covid, which unfortunately put some customers on hold. Heikki Lummaa joined as Priceff CEO in 2021 bringing more pricing and international SaaS business experience. Now in 2022 we have a great team consisting of people with vast experience from pricing, finance, mathematics, software development, product management and SaaS, as well as hands-on experience from several customer segments. Our board members have extensive background in entrepreneurship, sales, investing and leadership. 

We are more and more focused on dynamic pricing of capacity and inventory businesses. This means e.g. rentals, reservations, home delivery, EV charging and tickets. However, we also see very high potential in dynamic pricing of in-store retail when utilizing electronic shelf labels – e.g. reducing waste of fresh products with data-driven discounts.