PRICEFF CREW

We are a diverse pool of people filled with great talents. It is also an honor to have professionals with significant experience supporting our team either as board members, advisors and investors.

Priceff Employees

Anders Ekholm 
Chief Research Officer & Co-Founder

“Highly experienced pricing professional and adjunct professor of asset pricing.”

Mikko Hyvärinen
Chief Technology Officer

”International software developer mastering testing, social skills and adoption of latest tech stack.”

Tiina Laisi-Puheloinen
Chief Executive Officer

“Experienced sales director and management professional.”

Jens Liman
Analyst & Project Manager

“A tech-savvy analytical thinker with experience in project management and an educational background in finance.”

Heikki Välivehmas
Chief Operating Officer

“Retired Brigadier General from the Finnish Defence Forces with extensive experience in strategy and tactics.”

Dennis Svartbäck
Mathematician

“Mathematician with a solid grasp of foundations and a passion for solving real-world problems.”

Board Members

Lassi Kurkijärvi
Chairman of the Board

“A versatile multi-talent in technology, specialized in combining technology, business and customer desire together.”

Antti Pohjala
Board Member & Investor

“Very Experienced management consultant”

Thomas Svartbäck
Board Member, Investor &
Co-Founder

“Senior pricing professional, seasoned investor and tech enthusiast”

Hannu Syrjänen
Board Member & Investor

“Former Sanoma CEO and highly excperienced board professional with experience in various organisations (VR, Ilmarinen, Orion etc.)”

Joris Van Heukelom
Board Member

“With his successes in B2B startup incubation and experience from leading the Founder Institute in the Netherlands, Van Heukelom will help accelerate Priceff’s international expansion.”