PRICEFF CREW

We are a diverse pool of people filled with great talents. It is also an honor to have professionals with significant experience supporting our team either as board members, advisors and investors.

Priceff Employees

Anders Ekholm 
Chief Research Officer & Co-Founder

“Highly experienced pricing professional and adjunct professor of asset pricing.”

Heikki Lummaa
Chief Executive Officer

“Pricing Enthusiast, SaaS Professional.”

Tiina Laisi-Puheloinen
Chief Commercial Officer

“Experienced sales director and management professional.”

Mikko Hyvärinen
Chief Technology Officer

”International software developer mastering testing, social skills and adoption of latest tech stack.”

Jens Liman
Analyst & Project Manager

“A tech-savvy analytical thinker with experience in project management and an educational background in finance.”

Dennis Svartbäck
Mathematician

“Mathematician with a solid grasp of foundations and a passion for solving real-world problems.”

Heikki Välivehmas
Chief Operating Officer

“Retired Brigadier General from the Finnish Defence Forces with extensive experience in strategy and tactics.”

Board Members

Tiina Laisi-Puheloinen
Chairman of the Board

Antti Pohjala
Board Member & Investor

“Very Experienced management consultant”

Thomas Svartbäck
Board Member, Investor &
Co-Founder

“Senior pricing professional, seasoned investor and tech enthusiast”

Hannu Syrjänen
Board Member & Investor

“Former Sanoma CEO and highly excperienced board professional with experience in various organisations (VR, Ilmarinen, Orion etc.)”

Heikki Välivehmas
Board Member