We are a diverse pool of people filled with great talents. It is also an honor to have professionals with significant experience supporting our team either as board members, advisors and investors.

Priceff Employees

Jere Blomqvist
Analyst & Project Manager

“Analytical and active problem solver with experience in finance and economics.”

Anders Ekholm 
Chief Research Officer & Co-Founder

“Highly experienced pricing professional and adjunct professor of asset pricing.”

Mikko Hyvärinen
Chief Technology Officer

”International software developer mastering testing, social skills and adoption of latest tech stack.”

Tiina Laisi-Puheloinen
Chief Executive Officer

“Experienced sales director and management professional.”

Hoang Le

“Ambitious full-stack developer able to adapt to any modern technologies, the youngest member of the team.”

Jens Liman
Analyst & Project Manager

“Experienced in finance, including pricing, company valuation and overall business analysis.”

Lari Metsälä
Analyst & Project Manager

“Very enthusiastic pricing professional with experience in consumer price perception and marketing.”

Heikki Välivehmas
Chief Operating Officer

“Retired Brigadier General from the Finnish Defence Forces with extensive experience in strategy and tactics.”

Board Members

Maria Fonsell,
Board Member

“CDO of Pyhä and Rukantunturi and experienced digitalisation and CRM expert.”

Lassi Kurkijärvi,
Board Member

“A versatile multi-talent in technology, specialized in combining technology, business and customer desire together.”

Antti Pohjala,
Board Member & Investor

“Very Experienced management consultant”

Asko Schrey,
Board Member & Investor

“Highly successful entrepreneur, founder of Accountor and board professional.”

Thomas Svartbäck,
Board Member, Investor &

“Senior pricing professional, seasoned investor and tech enthusiast”

Hannu Syrjänen,
Chairman of the Board & Investor

“Former Sanoma CEO and highly excperienced board professional with experience in various organisations (VR, Ilmarinen, Orion etc.)”