Priceff Crew
Our team is a diverse group of talented people ready to change the pricing business. Behind our team are professionals with significant experience supporting us either as board members, advisors or investors.
Employees
![Heikki head](https://cdn.priceff.com/wp-content/uploads/2021/06/Heikki-head-1.png)
Heikki Lummaa
Chief Executive Officer
“Pricing Enthusiast, SaaS Professional.”
![toffe-200×200-2](https://cdn.priceff.com/wp-content/uploads/2022/02/toffe-200x200-2.png)
Kim Toffe Martesuo
Chief Technology Officer
“Business development driven doer with experience in product and team management.”
![Axel_200x200](https://cdn.priceff.com/wp-content/uploads/2022/02/Axel_200x200.png)
Axel Hellman
Project Manager
“Determined problem solver helping companies modernize pricing.”
![Dennis Square](https://cdn.priceff.com/wp-content/uploads/2020/12/Dennis-Square-300x291.png)
Dennis Svartbäck
Mathematician
“Mathematician with a solid grasp of foundations and a passion for solving real-world problems.”
![Screenshot 2021-01-22 at 15.20.08 Heikki Välivehmas](https://cdn.priceff.com/wp-content/uploads/2021/01/Screenshot-2021-01-22-at-15.20.08-298x300.png)
Heikki Välivehmas
Chief Operating Officer
“Retired Brigadier General from the Finnish Defence Forces with extensive experience in strategy and tactics.”