Priceff Crew

Our team is a diverse group of talented people ready to change the pricing business. Behind our team are professionals with significant experience supporting us either as board members, advisors or investors.


Heikki Lummaa
Chief Executive Officer

“Pricing Enthusiast, SaaS Professional.”

Kim Toffe Martesuo
Chief Technology Officer

“Business development driven doer with experience in product and team management.”

Axel Hellman
Project Manager

“Determined problem solver helping companies modernize pricing.”

Dennis Svartbäck

“Mathematician with a solid grasp of foundations and a passion for solving real-world problems.”

Heikki Välivehmas

Heikki Välivehmas
Chief Operating Officer

“Retired Brigadier General from the Finnish Defence Forces with extensive experience in strategy and tactics.”