Real-time dynamic pricing for
Food Home Delivery

Competitively price delivery based on demand per location, day or intra-day.

kotipizza delivery car

Set your prices according to what customers are willing to pay.

Increase Revenue

Get better margins during high demand times.

Redistribute Utilisation

Drive customers to order during more silent times.

Adapt to the demand

Adapt in real-time to changes in demand. Be it a sudden surge in demand or competitor prices.


Pricing with Priceff is fully automatic. Don’t set prices manually ever again.

Frequent Price Updates

Updated prices even every 10 minutes.

Success Story:


Kotipizza, the largest pizza chain in the Nordics, has used Priceff’s dynamic pricing solution to price home deliveries from their online store for several years. More than 200 restaurants in the chain are using dynamic pricing. The results speak for themselves, as the number of deliveries has increased by 22% and revenue by as much as 31%.

Dynamic pricing of home deliveries

Kotipizza results using Priceff.

Scientifically verified


Increase In Revenue


More transactions


Decrease in within-week transaction volatility

Real-time dynamic pricing is a competitive way to price food delivery.

Frequently asked questions

What are your competitors prices based on? Usually it’s based on factors you don’t have knowledge about so why base your price on it? We believe that you should price on your unique situation based on your own supply and demand.

Be a leader in pricing, not a follower.

By design, Priceff’s system takes all the factors into account since it’s are heavily based on the current demand, which in turn takes into account all possible factors.

With Priceff you won’t have to worry about factors anymore.

We can price e.g. for each restaurant, different customer levels and delivery types. We will set pricing limits so that you never sell for too cheap or too expensive.

Yes, we can dynamically price orders coming in on-demand within a day.

Yes. We can price time slots that customers select for delivery/pickup times.

No. Pricing based on forecasts is basically guessing the correct price. We price by adapting to the current market situation therefore having the correct price all the time.

Only when setting up the system for you we take a look at your historical data to aid us in setting the correct parameters.

We have several integration options. Contact us for more information. We usually get up and running in a few weeks.

Are you interested in hearing more?

Book a meeting to get an introduction about the service.