Real-time dynamic pricing for
Ferry & bus tickets and other transportation

Optimize prices and capacity utilization with Priceff demand-based real-time pricing.

Ferries, buses and other public transportation drive based on scheduled times and have a given capacity. Priceff demand-based pricing aims at reaching a set target utilization for each trip by automatically adapting the price.

Priceff also alerts you early in situations of exceptional demand helping you to add or reduce capacity early, which brings dynamic pricing towards revenue management.

Customer-centric

Set your prices according to what customers are willing to pay.

Increase Revenue

Get better margins during high demand times.

Higher Utilisation

Drive higher utilisation and volumes by offering fair prices during low demand times.

Adapt to the market

Adapt quickly to changes in market conditions, driving volume or better prices based on the situation. Get alerts on exceptional demand and manage capacity early.

Automate

Pricing with Priceff is fully automatic. Don’t set prices manually ever again.

Avoid selling out too cheap

Prices increase or decrease automatically if demand differs from expected. Having the correct price at all times helps you avoid overbooking early with too low prices.

Customer:

Eckerö Line

Priceff is serving Eckerö Line that runs a ferry line between Helsinki and Tallinn in demand-based pricing of passenger tickets and car space.

Ferries have a large capacity, and typically customers book the tickets anything between half a year and half a day before the trip. Our solution works very well under these varying conditions.

Customer:

Viking Line

Viking Line, a ferry company operating in the Gulf of Finland piloted Priceff on dynamic pricing of car spaces.

Customer:

Onnibus

Onnibus the leading inter-city express coach service provider in Finland offering a wider variety of routes where demand varies significantly based on location and time.

The bus ticket prices are automatically adapted based on real-time demand of the trip. There can be a very large number of different trip options on long-term routes and possible pricing strategies for managing those. Please contact us for discussing your situation and the optimal solution for pricing.

Your Service

Priceff dynamic pricing works fantastically with almost any transportation service. Transportation has a limited capacity and a given time of service, which makes our solution a great fit to price the tickets. So far, we have customers and experience in the field of ferry and bus tickets.

Real-time demand-based is a unique and competitive way to price your transportation tickets.

Frequently asked questions

What are your competitors prices based on? Usually it’s based on factors you don’t have knowledge about so why base your price on it? We believe that you should price on your unique situation based on your own supply and demand.

It is easy to adapt Priceff price settings like Min, Max and Start prices if you want to ensure that the dynamically calculated prices are in line with your competitors’ price ranges.

Be a leader in pricing, not a follower.

By design, Priceff’s system takes all the factors into account since it’s are heavily based on the current demand, which in turn takes into account all possible factors.

Prices will quickly and automatically increase up to the max limit if there is a sudden peak in demand. Similarly prices will go down to minimum, if there is exceptionally little demand.
You can get an email alert from Priceff system, if the prices are about to hit maximum or minimum limits and you can investigate the situation and e.g. increase capacity when there is a lot of demand.

With Priceff you won’t have to worry about different local events and price impacting factors anymore.

We can price for any granularity you need and it makes sense for your customers and business. Typically for ferry tickets prices are set per one ferry trip per ticket type. For bus tickets there can be different strategies depending on the number of stops and the ticket types. We are happy to discuss your business needs and suggest suitable ways how to structure the pricing.

No. Pricing based on forecasts is basically guessing the correct price based on various factors that may or may not impact demand. We price by adapting to the current market situation compared to your business targets, having the correct price all the time.

You can use Priceff to recognize situations where you have exceptionally high or low demand and manage your capacity accordingly. Priceff will early notice if demand varies from the expected levels and alert you by email.

We use regression analytics to understand historical customer behaviour and buying patterns when setting up the system or when doing major setup changes. This analysis gives great insights and a starting point for setting up or adapting the pricing settings.

We have several integration options. Most typically integration is done with REST API or CSV files. Please contact us for more information.

Are you interested in hearing more?

Book a meeting to get an introduction about the service.