Finlayson is a traditional Finnish design house, known for their Moomin and Tom of Finland apparel. Finlayson now uses auto-dynamic pricing in their web store. The results of have been simply great.

Below is an example of a product’s price movements — the price stabilized slightly below the initial price. This is a key component of auto-dynamic pricing: It finds the price that buyers are willing to pay. Moreover, if demand changes, the engine is ready to react and find a new fair price.

Auto-dynamic pricing is especially important during current global economic turmoil. If you would like to try out our auto-dynamic pricing application on Shopify+, don’t hesitate to reach out. You can contact us at