Priceff and autodynamic pricing continues to interest the Finnish media. Our CEO, Tiina Laisi-Puheloinen, was interviewed for the Finnish newspaper, Bensiiniuutiset. The newspaper concentrates on trends and news in the petrol business, and this time they wanted to take a look at how petrol merchants could benefit from autodynamic pricing. What was the main message from Tiina?
“Petrol merchants waste their time and scarce resources when they try to manually change the prices to the level of competitors. Autodynamic pricing increases or decreases the price of petrol in seconds, based om demand. No manual work or interference is needed.”
Want to read more? Go check the article, starting on page 16, here. The article is in Finnish.