Head of Sales (Full-Time)

Location: Helsinki, Finland (Hybrid – Office in Vallila, remote flexibility)

Company: Priceff – Smart Pricing for Rentals, Bookings & Transportation

About Us

Priceff is a profitable and growing SaaS scale-up based in Helsinki. We provide a unique AI-driven pricing optimization solution, backed by years of academic research. Our customers span Finland, Sweden, Germany, Italy, and beyond – helping them optimize prices for car rentals, ferry and bus tickets, spa visits, event tickets, and even food delivery.

We are small enough that every hire shapes our future – and big enough to be trusted by leading companies across Europe. At Priceff, you’ll join a committed, innovative team where your impact will be visible daily.

The Opportunity

We are looking for a full-time Head of Sales to take ownership of our sales and marketing journey. This role is ideal for someone who wants to start hands-on as our primary sales driver and grow into leading a world-class commercial organization as we scale internationally.

You will be the architect of our revenue growth: from refining our sales strategy and winning new customers to eventually building and leading a sales & marketing team.

Your Responsibilities

Lead the sales function – from strategy to execution, starting as the primary salesperson.
Drive new customer acquisition through direct outreach, partnerships, and inbound leads.
Refine our sales process and messaging to accelerate deal cycles and boost conversion rates.
Represent Priceff at customer meetings, industry events, and conferences.
Oversee marketing efforts in collaboration with internal and external resources.
Manage the sales pipeline and report results directly to the CEO.
Build and lead the commercial team (sales, business development and marketing) as the company grows.
Be a key contributor in Priceff strategy and leadership towards an international success story.

What We’re Looking For

Proven track record in B2B SaaS sales, preferably in scaling-stage companies.
Strategic thinker who is equally comfortable in hands-on selling.
Excellent communication and relationship-building skills.
Ability to develop a compelling value proposition and negotiate effectively.
Experience in (selling) price optimization or similar highly analytical automatization solutions.
Understanding or ability to quickly grasp the price optimization market and solutions.
Ideally experience in building or managing high-performing sales teams.
Experience in or openness to international sales.
Fluency in English; Finnish is a strong plus. Additional languages such as German, Spanish, Swedish or Italian will help you to succeed.
Growth mindset and readiness to evolve from individual contributor to team leader.
A sense of humor – because we believe scaling a company should also be fun.
We are open to considering both more senior and more junior candidates – as long as you have proven success in international SaaS sales and are willing to develop into a sales leader.

Why Join Priceff?

Be part of a small, ambitious team where your voice matters and your impact is immediate.
Shape your own role – start as our sole sales driver and grow into a senior leadership position.
Build sustainable financial success by participating in Priceff Option Program
International exposure with customers and prospects across Europe.
Hybrid work flexibility – work from our modern Vallila office and remotely.
Strong foundation – join a profitable, research-backed company with proven product-market fit.
Purpose-driven product – help companies operate more efficiently and sustainably with dynamic pricing.

Ready to build an international success story with us?

Please fill the following short form, link your Linkedin profile and attach your CV.
Tally form link here: https://tally.so/r/nP7Okd

Deadline: September 15, 2025 . We will interview promising candidates as they apply – so don’t wait!

Preferred start date: November-December 2025

For questions please contact (starting September 8, 2025):

Heikki Lummaa, CEO

📞 +358 400 626 893