Priceff and Werner Söderström Ltd. (WSOY), a Bonnier company, have initiated commercial cooperation covering the dynamic pricing of products sold on WSOY’s e-commerce store (

The cooperation has been successful and provided rigorous evidence for the efficiency of Priceff’s pricing service in WSOY’s setting. With the help of Priceff’s solution, WSOY has been able to optimise their inventory turnover and increase their sales.

“The pilot with Priceff went as planned, and we got further confirmation of the fact that autodynamic pricing yields us great benefits. Dynamic pricing allows us to improve long-tail inventory sales and accelerate inventory turnover. We are happy to continue working together with Priceff” says Veli-Pekka Matilainen, Sales Director of WSOY.

“We have seen a remarkable increase in sales across many industries when companies have implemented dynamic pricing, and WSOY’s results are no exception. It is great to cooperate with a company that is ready to implement new pricing technologies” says Tiina Laisi-Puheloinen, CEO of Priceff.

Read more about the processes and results via this link.

Further information:
Veli-Pekka Matilainen, Sales Director, WSOY
Tiina Laisi-Puheloinen, CEO, Priceff