Kauppalehti, a leading Finnish newspaper, has published our letter to the editor today. The text revolves around the Nordic market entry of Amazon and how Finnish companies can gain a competitive advantage by applying dynamic pricing.
The letter to the editor highlights, that the key to success is automation. Automation of pricing allows for instant reactions to changes in demand, increasing efficiency. This increase in efficiency reduces waste by finding the equilibrium price for products/services. Thus, dynamic pricing will help you to increase sales and profitability, as highlighted in studies.
You can find the article (in Finnish) here!