The founder of Accountor Ltd, Asko Schrey, became partner at Priceff Ltd on 1 April 2019 and will start as a member of the Board of Directors during spring 2019. Schrey is an experienced entrepreneur and has, among other things, founded the Finnish Derivatives Markets and the Electricity Derivatives Exchange and been the CEO of the Helsinki Stock Exchange. “Priceff’s business idea is inspiring: dynamic demand and supply-based pricing is definitely a future theme,” Schrey concludes.
Brigadier General (retired) Heikki Välivehmas has been appointed Senior Advisor. Heikki assists the company in strategic planning, preparation for internationalization and human resource management. “As an angel investor it is great to move to a more active role and share my experience with Priceff’s great team,” says Välivehmas.
Priceff has successfully raised new funding to accelerate growth. “Priceff has developed world-leading dynamic pricing technology, and now is the time to commercialize and to seek growth. It is great to have more people on board to help us in this,” says Tiina Laisi-Puhoinen, CEO of Priceff.
