Price every rental vehicle for what it's actually worth

Vehicle rental operators run on fleets that change with the season, the location and the day of the week. Priceff makes sure every vehicle at every location gets the right price, automatically and in real time.

Book a demo → Get the free guide →

+200M
prices optimised since 2016 Trusted by capacity-based businesses across vehicle rentals, ferry operators, sports venues and food delivery in over 20 countries.
+15%
average revenue uplift Our customers typically see a 15% increase in revenue within the first six months of switching to real-time dynamic pricing.
2 weeks
average setup A consultative pricing strategy setup and a direct integration with Wheels or your own booking system to get you live and optimising fast.

Priceff is built for vehicle rental operators who want to

Stop following competitors and start pricing on their own real demand.

Optimise every vehicle type at every location automatically, every day.

Grow revenue and utilisation without expanding the fleet.

Vehicle rental industry insights

Unlock more revenue from your existing fleet

Get the free guide →

Things we handle that others don't

Competitor prices aren't your prices

Most rental operators follow competitor pricing because it feels safe. But your fleet, your utilisation and your customer mix are different from theirs. Priceff prices your business based on what your customers are actually willing to pay, not what someone else charges.

Every vehicle type gets its own price

A minibus in Copenhagen on a Friday in July has a different optimal price than the same vehicle in Stockholm on a Tuesday in March. Priceff calculates prices at the vehicle type, location and day level automatically, across your entire fleet.

Fleet changes update automatically

When you buy new vehicles, sell old ones or move stock between locations, the pricing adjusts to match. No need to reconfigure the system every time your fleet shifts.

Works with the booking platform you already use

Priceff doesn't replace your booking system. It plugs into it and takes over the pricing.

Direct integration with Wheels

If you sell rentals through Wheels, Priceff connects straight into the platform and updates every price there automatically.

See how Circle K did it →

Or your own system, via REST API or Excel/CSV

Running your own booking system? Priceff connects through a REST API, or through Excel/CSV if you want to start light. No heavy IT project, and our team handles the setup.

See how PakuOvelle did it →

Trusted by businesses that price smarter

Vehicle Rentals

"This has been fantastic! We have greatly increased market share and absolutely achieved the goals that we set when we started dynamic pricing."

Mikko Erkkilä, CEO of PakuOvelle.com

Vehicle Rentals — PakuOvelle

Revenue up 20%, rental volume up 21%. Achieved without adding a single vehicle to the fleet.

Vehicle Rentals — Circle K

50,000+ prices updated automatically across 250 Swedish locations and 4,000+ rental vehicles.

Vehicle Rentals — Rental Alliance

Revenue per fleet capacity up 12% across 200 locations in 21 countries, managed centrally by 1–2 people.

Ferry & Bus — OnniBus.com

Fares that flex with real demand on every route — competitive prices when demand is low, better availability when it's not.

Ferry & Bus — Eckerö Line

Higher average ticket prices and passenger growth at the same time, with fares updated automatically every day.

Food Delivery — Kotipizza

Delivery volume up 21%, delivery sales up 20%. Delivery fees flex with real-time demand, automatically.

Live event operators — FC Inter Turku

Ticket revenue up 16% per game, with demand spread 22% more evenly across seating blocks.

Book a demo

Let's find out what you can do with your pricing.

In a 30-minute call, we'll show you the revenue potential hidden in your current pricing, how demand moves in your market, and what operators like you are doing differently.

Pick a time that suits you