We are happy to announce that Asko Schrey, founder of Accountor and partner at Priceff, has been appointed the new chairman of the board! Asko starts his journey as our chairman full of eager:

”Priceff has grown immensely during the past year. It has gained significant partnerships with established Finnish businesses like Kotipizza and Viking Line. The solution is fascinating, as it bases the price dynamically on actual demand for a product — much similar to stock market. I strongly believe that Priceff has a bright future, as the company solves a major need for many businesses. In addition to this, the team is excellent. I’m thrilled to lead the board.” says Schrey.

Our CEO is also looking forward to work under the leadership of Asko:

”Asko is a proven business leader and entrepreneur, who brings even more speed to our already rapid team, with both his knowledge and personality. We are seeking to grow internationally under his leadership, as dynamic pricing continues disrupting the economy in the coming years. We simply want to become number one in Europe.” states the CEO, Tiina Laisi-Puheloinen.

Hannu Syrjänen, the previous chairman, will continue as a board member.