PRICING POD

Pricing Pod is a podcast for anyone interested in improving pricing efficiency or growing a business. Our CEO Tiina Laisi-Puheloinen exchanges views on pricing with a new guest once every two weeks.

The guests are experienced business professionals from different fields and job titles and pricing is therefore discussed from a different perspective in every episode. The podcast includes thoughts on the future of pricing, the biggest challenges with different pricing methods and interesting stories about the guests’ own experiences.

Listen to Pricing Pod:

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Episode 7: Juha-Pekka Weckström

This week’s guest is the CEO of Helen, Juha-Pekka Weckström. The episode is a very useful watch for anyone interested in dynamic pricing models or the future of electricity pricing.

Juha-Pekka and Tiina discuss the pricing of electricity and the factors affecting that price. Consumers react in different ways to price changes and therefore Juha-Pekka emphasizes the importance of consumer segments.

Episode 6: Pia Rautakorpi

This week’s guest is Pia Rautakorpi! Pia is an experienced entrepreneur and has specialized in customer value and developing customer relationships. In this episode Pia reveals many important thoughts on value-based pricing and other value-based activities that companies should focus on.

Pia and Tiina have an interesting discussion on value and how everything in a company should bring value to the customer. The customer is the most important person for a company and that should be visible in all its activities.

Episode 5: Petri Parvinen

Petri Parvinen is this week’s guest on Pricing Pod! Petri is a Professor of Strategic Marketing and Management at University of Helsinki. Petri is also an author and he has written the book Vaikuttaminen ja manipulointi about human behavior and interaction.

Petri and Tiina Laisi-Puheloinen have an interesting discussion about the academic perspective on pricing. They talk about improvements in sales and pricing research, and also about communicating price to customers and why it is particularly important in dynamic pricing.

Episode 4: Jarno Limnéll

This week’s guest is Jarno Limnéll, CEO at TOSIBOX and Professor of cybersecurity at Aalto University. In this episode, he shares many thoughts on pricing in the security industry and on his experience on changing the company pricing model from one-time set prices to continuous invoicing.

Jarno and Tiina also discuss customers’ sense of security and how companies earn their customers’ trust. Securing customer data should, in Jarno’s view, be a high priority for companies, but this isn’t always the case. Data security can be a matter of life and death for a company.

Episode 3: Antti Merilehto

This week’s guest is Antti Merilehto, who is an expert in artificial intelligence and marketing technology. Antti has worked extensively in various fields, appeared on many podcasts and written a book on artificial intelligence.

In this episode, Antti shares a lot of his own experiences with pricing and how he would use data to optimize pricing. In addition, Tiina and Antti discuss important aspects about understanding the customers and their purchasing decisions.

Episode 2: Päivi Kangasmäki

This week’s guest on Pricing Pod is Päivi Kangasmäki. She has solid experience in finance from working at large companies and in recent years at her own startup Riskrate.

In this episode Tiina and Päivi discuss the automation of pricing and its impact on Business Controllers’ job description and future work tasks. The episode also includes a lot of discussion on Tiina and Päivi’s own experiences of pricing from an entrepreneur’s perspective.

Episode 1: Mari Eklund

Mari Eklund is an experienced business leader and has as CEO at many companies been in charge of pricing for various products and services.

In the first episode of Pricing Pod Tiina and Mari discuss the automatization and digitalization of pricing. In addition, they bring up the future of pricing and the fast growth of value-based pricing.