This week’s guest is Jarno Limnéll, CEO at TOSIBOX and Professor of cybersecurity at Aalto University. In this episode, he shares many thoughts on pricing in the security industry and on his experience on changing the company pricing model from one-time set prices to continuous invoicing.
Jarno and Tiina also discuss customers’ sense of security and how companies earn their customers’ trust. Securing customer data should, in Jarno’s view, be a high priority for companies, but this isn’t always the case. Data security can be a matter of life and death for a company.